BI & ANALYTICS

Traditional reports vs. Analytics

January 2019

Read Time: 4 minutes

Reporting is the process of organizing data into informational summaries to monitor business performance whereas Analytics is the process of exploring data and reports in order to extract meaningful insights, which can be used to better understand and improve business performance. Let us dig more into their differences.

Reports

Analytics

Reporting is “the process of organizing data into informational summaries to monitor business performance”.

Analytics is “the process of exploring data and reports in order to extract meaningful insights, which can be used to better understand and improve business performance.”

Reporting raises questions

Analysts attempt to answer them and explain the “why?” and the “so what?”

Reporting provides you with information

Analytics gives you insights

Reporting measures core metrics and does its static presentation

Analytics is dynamic investigation into the data, you can derive real-life recommendations about your business

Example:

Total Cancelled Orders over time

Example:

Who are the TOP 10 Customers/Dealers who did maximum order cancellations?

Which are TOP 10 Warehouses from where maximum orders got cancelled?

What are TOP 10 Product Items which are cancelled Mostly?

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Author: Mr. Sanjay Kumar